McDonald’s Addresses ‘Pink Slime,’ Other Rumors in New Ad

TIME

“Are there lips and eyeballs in there?”

“At what point in the process do we inject the pink slime?”

These aren’t the questions you’d expect from a new McDonald’s promotional video, which was released Monday and reveals the inner workings of its “beef plant” in Cargill, Calif. But addressing fast food skeptics’ grossest questions head-on is the crux of the company’s new PR campaign.

As part of this effort, McDonald’s has hired professional skeptic and MythBusters co-host Grant Imahara to answer people’s most disgusting questions about the company’s food.

The chain also held a relatively snarky Q&A on Twitter, sometimes linking to food FAQs on its website and other times calling questions it received outright “gross and totally false.”

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