Mobile Payments: The Good, the Bad and the Ugly
We use our smartphones in place of maps, health trackers and cameras, so why not use them to replace our credit cards, too? It’s not like Americans don’t already choose their smartphones when it’s time to shop and bank online.
Yet a 2013 survey from financial services company TSYS (PDF) found that just 6% of Americans want to use their smartphones in lieu of a credit or debit card.
Consumers seem comfortable with credit cards, whether they’re signing a receipt, entering a PIN or waving the card at a contactless payment terminal, and they see little perceived extra value in using smartphones to pay in stores, asserts Rajesh Kandaswamy, an analyst at information technology research and advisory firm Gartner. “Consumers need an incentive to move to mobile payments,” he says. And Softcard mobile payment app (formerly Isis) does that, offering a dollar off every purchase…
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